The World According to Bad Bunny

The Puerto Rican reggaetonero Bad Bunny is dominating global pop on his own terms.

He has flexible attitudes toward gender and sexuality; he paints his nails purple; and he often talks about depression. His record “YHLQMDLG” became the highest-charting Spanish-language album of all time. And he cracked “the gringo market” — as he calls it — “without assimilating, without making the one concession that seemed unavoidable: his mother tongue,” Carina del Valle Schorske writes in a profile of the artist.